10 Types of Social Media Content that Give You a Boost

Woman holding mobile phone

Sharing about your business on social media creates an impression of what your business is like. The more you share, the more people will know. It’s good to share various types of content so your customers don’t get tired of hearing the same things over and over. You pretty much can’t share too much. If it’s important to your company, chances are your customers will want to hear about it too.

Company news and events

Events and news that happen about or within your company are news-worthy on social media. It can be an event that your company takes part of to increase their skill set or an anniversary of how long you’ve been in business.

Industry news

If big things are happening in your industry, your clients should know about them. It’s likely that your clients will somehow be effected by the information, so the sooner they hear about it, the better. And they’ll probably appreciate it too. We try to share industry news as it relates to SEO, especially Google’s algorithm updates and videos from Google Webmaster Central.

Case studies and whitepapers

Examples of what your other clients have experienced is a great way for prospective customers to find out more about what their experience with you might be like. You can share these in any form on social media, whether in an article, a video, a short testimonial with a photo, or a whitepaper.

How-to

How-to social media posts are short tips and tricks for how to deal with a problem better. You can pick any general problem that clients in your niche frequently have and answer it with a few sentences to a few paragraphs and an image. You can also make these a bit longer and make good blog posts out of them.

Lists

List post types are very popular because their titles can be very specific. It’s easier to click on a title when you think you know what you’re getting than something vague. For instance, the title “20 Key Influencers in Your Industry” would probably get more attention than “Key Influencers in Your Industry”.

Infographics

Infographics are a static design that shows statistics and an idea map of a certain concept. They’re great for getting attention and interaction from users, because if they’re designed well, they’re visually easy to digest. They’re great to share on social media, where they can have a large audience. Here’s an example of an infographic that PostPlanner pinned on Pinterest:



Videos

You can make a video about anything related to your business. Here are some topics you can create videos about:

  • Company explainer videos
  • Case studies
  • How-to
  • Product and service explainer videos
  • Interviews

Podcasts

Podcasts are great because they provide another medium where customers and prospective customers can get to know the personality of your company. You can create the podcast using any topic you want. You can interview guests or answer questions. You can share podcast invitations on social media.

Guides

Guides are more detailed how-to posts. They tend to perform well because they provide a lot of options and detailed answers to how-to questions. “Advanced” guides tend to be more popular on social media than “Beginner” guides.

Product and service explanations

This content type you will want to use sparingly. With this type you clearly describe your products and services and why they are better than the competition. It’s certainly okay to do this, but if clients see this repeated often, they may get turned off.

With these varied types of social media content, your customers and prospects will have a wide variety of content and business information to take in. They’ll learn about your company in a more transparent way, and gain trust in you as a result. Your customers will thank you for being the well-rounded quality company they need.

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