Responsive design is a website that displays on mobile phones as if it were a mobile website. They use the same website code and content, with some changes added for the mobile layout, based on percentages, rather than fixed pixel-widths. Visitors are accessing mobile sites more frequently than desktop, and with more users relying entirely on mobile devices to access websites every year, having a responsive website is increasingly important.
Over half of visits are on mobile
According to the KPCB study on internet trends, starting in 2015, more than half of website visitors in the US were from mobile. In addition, customers are spending an average of three hours on the web compared to less than one hour five years ago.
Customers search information on the go
Customers use search engines, brand websites and also mobile apps to search for the information they’re looking for, according to the KPCB study. This means that not only does your website have to be optimized for mobile, but it also needs to be optimized for search and SEO.
Mobile app vs responsive website
While mobile web users to spend the majority of time on web apps, it is important to consider that a lot of this is in the form of using social media profiles to connect with friends and family. A mobile app for your website may not be necessary if it has to be purchased and downloaded. You may find that you get more value from a responsive website through which a customer can directly access your site.
Optimize your mobile site for the sales funnel
Even though users are spending a lot of time on mobile, you will still want to make sure that you are increasing traffic, leads, shares, and conversions at every step you can.
Optimize your mobile site for the user experience
In addition to wanting to get your potential customers to complete certain actions, it’s important to make their experience enjoyable. This not only holds true for mobile devices, but also the desktop version of your site paired with it. With some visitors switching between different sized screens, you will want to make sure that they have a consistent and enjoyable experience throughout.
Social activities and blogging increase visits from mobile users
Any activity you do on social media or on your blog brings visits from mobile users. Mobile users find information and look at shared content just the way others do on desktop, so not having a mobile optimized site would cause you to lose those visitors.
Click to call from mobile for customers on the go
Tap on a phone number and place the call. No need to copy it and type it somewhere else. This is an incentive for customers to use mobile to connect with you. Smartphones are directly behind desktops as the most preferred way to search the web. Customers want information like phone numbers, location addresses, hours of operation, product and service information while on the go. Users also use mobile phones to check prices before buying and to find information about products while in a store.
With a continued increase in mobile usage compared to desktop, mobile is becoming the trend for users and businesses. While desktop websites are still being used, it is important to stay ahead of the curve and optimize your desktop website for mobile devices. Even though a website might be displayed on a mobile device, there still may be other ways to optimize it for the user experience and SEO. Doing testing and user research can help get the experience just right.