There are a variety of ways to integrate social media into your website. You can link to your social media accounts, display a single message, or a whole live feed. Here is more information about what options there are.
Text or icon links to your social media profiles
The most simple and common way to show that you have social media accounts is to link to them, either with a regular text link or with an image or icon link. When the user clicks on the link, they will be taken to your account on that social media website. These links are usually either placed in the header or footer of your website.
Embed a single message on your website
You can embed a single post or update with several social media channels, like Facebook, Twitter, or Pinterest. Adding a YouTube video would technically fall under the same process. Adding a single post requires logging into that social media account and retrieving code for that particular post. Single post text can be very poignant and have a big impact on the reader. This single message would generally be on a particular page, supporting the content that’s already there. Varying the types of social media content that you share will add interest to your blog posts.
Display a whole feed on your website
With some social media profiles, you can display a feed of a certain number of your most recent posts on your website. This can be useful if you want to show more information that will update automatically as you post new posts. This works with Facebook, Twitter, and Instagram. You can also display a Facebook Like Box, which will show only the photos of people who have Liked your page and not any messages.
Sharing your content socially
On blog posts you can use social sharing buttons to let your visitors share your content to their social media profiles with one click. You can choose which channels you’d like to use, but the most common are Facebook, Twitter, and Google+. You can also embed sentences in your content that users can click and Tweet to Twitter with one click, to share a quote from your content quickly and easily.
Connecting your content with social media helps your visitors and it helps you. Your visitors get to share valuable nuggets of information that they find and they also will be able to find more valuable information when your content is shared a lot of times on your social media accounts. The more your content is shared, the more value it will bring to yourself and your visitors.