1. Rest and reflect
You can do this! Don’t worry too much about getting started right away. First, help yourself be ready to start working by clearing your mind. Take a break of some sort to help you clear your mind and be free of stress so that you can start working with a fresh mindset.
2. Focus on setting goals
To set goals for your business, you first want to consider what your personal goals are. First, we’re talking about personal life goals and not goals you have for your business.
Align your personal goals and your business goals by changing your business goals. This may seem difficult at first, but it will be much more rewarding and will be easier to manage plan for the future. To set goals for yourself and your business, make a list for each. List your values, hobbies, what you enjoy, and what you desire. Make one list for your personal goals and the other list for your business goals if they happen to be different.
It’s time for a pep talk
You can do it! You’re going to be great at this. All it takes is following these steps little by little. You don’t have to get it right away. Practice makes progress. It’s not a race, it’s a journey. Every little bit you do makes a difference in the long run! You can’t do it all in one day. The challenge is to define what you need, find out how to do it, and then do it only piece by piece. This guide will help you find out how.
4. Plan and measure
The next phase of creating a marketing strategy plan or business decision starts with a plan. Your goal list will make it easier to work in your business over time. We’re going to create a plan that can help you take action with small, but regular, steps along the way.
Best practices in planning and measuring are to see what others have done. See what the industry standards are. Get inspired by other things that you find throughout your day or your life.
Sometimes it can help to talk with others who have had experience with that kind of plan before. Don’t hesitate to to take advantage of the tools, resources, and experience that your connections have and from your own experience.
To create a marketing plan, to space the tasks out over time and only do a small or manageable amount each day or week.
I find is that it’s easier to alternate the types of things you do from day to day. This is so that you’re not feeling like you’re doing the same thing every day. You get to see what the effects of your plan are and you can see if you want to change it to make it a little bit different and better for next time.
Communication is another important element about planning your progress, marketing goals, and strategies. When communicating with customers, it is important to be able to see from their point of view.
To do this, nothing can be better than talking directly with customers about what they need. Don’t stop with one customer. Talk with as many different types of customers as you can. Create another list of your target and ideal customers that you have had or currently. Talk to a few examples from each group to get an idea of what type of media message and calls to action would work for them.Nothing can be better than talking directly with customers about what they need. Click To Tweet
5. Create small wins
Once you have the information strategy video media or general business decision, you can move onto the next step.
Test your plan on a small scale by putting making the minimum viable version of your plan, whether it’s a blog post, a social media post, or a campaign for promotion. try it at its smallest most viable structure with the least amount of time and effort put into it that it could still work.
Testing your plan with actual customers enables you to get more done in less time. You can test different types of promotions you use and see which ones seem to work well and fit well. Don’t get hung up on the details; for instance shades of color or specific timing, but just get the thing done so that you can see these immediate results.
Once you do this, you’ll start to see some results. Those results are your small wins! You can pat yourself on the back enjoy them. Use those same small wins as motivation to keep driving you forward. You know that it works. All you have to do is the same thing on a larger scale. This means driving more traffic to a particular page on your website, posting more social media posts, or putting your advertisement in a more prominent place.
6. Connect with your people
This is one of the most important elements! Your business would not work at all if it wasn’t for your network and community. Your connection is made up of something you offer, something other people need, and the relationship between the two. You solve each other’s problems. You want to connect with those people when you have something to offer. You shouldn’t be shy about it. You have that relationship with them due to the fact that you’re a business and due to the fact that you offer things. So when you have something to offer, it’s really polite and a benefit to your customers to let them know that you have something new to offer them. They will have the choice of taking advantage of it and that will help them provide them some benefit.
Even if you want to go about it in a more feel-good kind of way, you can reach out to customers and ask them how they’re doing. You can ask them if they need anything and how their lives are going. You can ask for feedback on what might help them enjoy their lives better in ways that you might be able to help them with. You can also ask what you could be doing better.
You can also provide more for your potential customers by giving away a free promotion. You can give away a free PDF download in exchange for signing up for a newsletter. You can also give away a coupon of some sort, or a discount on a cross seller upsell.
Now, if this all seems overwhelming there is a good reason. It’s a big project. It’s a big deal! And it’s good to acknowledge that you’re going to be able to completely do in one day from start to finish and not likely even a week!
What you can do is complete a plan in a week. This is a journey, not a race. You should plan for the long term. Plan for progress, but don’t be worried if your progress doesn’t become clear right away!! Plan for slow progress by creating these small wins on a regular basis as you go along.
Create a schedule to make small wins every week! You can even work on different parts of your plan and test your small wins and turn those wins into bigger ones. You can do this for some part of every day or week.
That doesn’t mean that you will make a small change and get a big win every day; this is unlikely. What you can do is one little bit of moving forward towards one of those goals every day. The activity that you pair with your goal will depend on your marketing strategy and the goal itself.
When you focus on small wins and long-term goals, you will encounter some ups and downs along the way. This can be overwhelming if you try to do too much at one time. Instead, you can see that on some days or some weeks business might be slower or faster than others.
You can change your schedule as you find these out. Change your marketing plan little by little as so to take advantage of these ebbs and flows and stay on your feet rather than get frustrated by unforeseen changes happening. Unexpected things can make it hard for you to move forward. Here are a few things you can do to help find balance in your marketing planning:
- Keep your schedule flexible!
- Then, plan types of activities in the long run, rather than the specifics.
- Keep your goals focused and plans broad and as that time draws closer then plan out the specifics to meet those long-term goals.
The next step is to notice and celebrate those medium sized wins. As you move along your small wins are going to grow at least medium-sized wins. Congratulations! Acknowledge that, at this point, you followed the instructions to create something that works. You’re moving forward to reach those bigger goals. You’ve done a great job and you deserve to take a rest.
At this stage, we want to kind of reflect a little bit and say, “Alright, you’ve done a great job”. Take your mind off of the project for at least a whole day. Spend time doing something that rests relaxes and energizes you, whether it’s a short weekend vacation, a day trip to the beach, a walk or hike in the woods, or even a night out with family or friends. This type of thing can help you stay centered enjoy the fruits of your labor and have enough energy to move forward for the rest of your project.
At this stage whenever you feel yourself accumulating these wins, then remember rest and repeat. Don’t don’t wear yourself out and give yourself the energy to keep going.
10. Don’t be afraid to take risks to do what you love.
At this stage in your motivation and business planning, you’ll want to use what you’ve noticed from what his works and not worked in the past. Double back and look at your initial goals and take some time to decide if those goals are still in line with what you feel. Your goals may have changed now that you’ve seen how your progress affect your business and your life.
This can happen. Take advantage and still move forward advantage of all the benefits that you want out of this project. You can try something new or reframe what you do in a new way if you want to. If it seems like it’s really hard to focus on try getting a side project or hobby if you need to relieve some of that creative social or physical energy. You never know; there may be a way that you can work that into your project, into your business, and into your long-term goals. If it motivates you there’s a chance that it could affect your customers as well.
By now, you focused on reflecting on your goals and decided that you can do it and worked on it step-by-step. You’ve seen that creating small goals can help you develop your larger goals. You’ve motivated yourself to get things done. You’ve created a flexible an intuitive plan to strategize your marketing and build your business. Don’t worry, it’s not a race. As we said before, practice makes progress. A business is a lifetime of incremental change. Don’t hurry, but do what’s right for your own business. At this point, your iteration is done. Rinse and repeat.