5 Steps to Clarifying the Value that You Deliver

The value that you provide upfront is a great way to create a relationship with your customers. Here are 5 ways to identify and deliver that value.

Stick to a single purpose

Decide on and stick to a single clear purpose for your website. Don’t try to be everything to everyone. Making every element on your website support that single purpose gives you an opportunity to get your message across clearly and effectively.

Have a clear value proposition

Use a value proposition to tell what you do, who you do it for, and why you do it. It also informs:

Use a value proposition to tell what you do, who you do it for, and why you do it. Click To Tweet
  • how your product improves customers’ situations or solves their problems
  • delivers specific benefits
  • tells the ideal customer what makes you unique and why they should buy from you over the competition

This way, customers will know what you’re talking about when you give them your message.

And how do we find out what your value proposition should be? You can also generate other kinds of content with the same value.

Research what your customers find valuable

Understand what drives value for your customers by talking to them, asking questions, and noticing their pain points. You can also survey them. Capture information to understand what is important to your customers. This will show you opportunities to help them.

Provide the value itself

The two most straightforward ways to provide value for a customer are to solve a problem or help people to achieve more. Create content, services, or products that fulfill their needs. This is easier said than done, but over time it is easier to create effective content and products based on customer feedback.

Refine your approach

It’s very easy to make a product, service, or piece of content with a flaw in it the first time. Trying things out gives you a chance to listen for feedback on your creation, and then you can alter it as you go on. The key is to start early and keep trying.

#1: Experiment
#2: Listen
#3: Iterate

The web is always changing. Business can as well. Providing fresh content that solves customer problems on your site and using the same formula in your products and services is a great way to provide additional value for your business.

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