7 Steps to Leverage Local SEO for Your Business

SEO is a big and important factor in getting seen on the web. Some of them take time to get, like high quality links, but there are distinct items you can do to make an impact in your local area. Local SEO is the group of tasks you can check and improve to rank higher in the search results for people searching for businesses near your physical location.

Check your MOZ Local listing

You can find out which online local business directories you’re listed in by going to Moz Local and using their business listing checker. It will tell you which directories you’re listed in, and which you might have inconsistent information in, or duplicate listings.

Make sure all of your listings are consistent

Decide what you’ll use as your exact name, address, and phone number. They need to be in exactly the same format and consistent across all of your listings.

You can use a service like Moz Local or Yext, or manually submit your information to all of the local business directories. You can use the same ones that Moz Local and Yext use.

Set up a Google My Business

Setting a Google My Business page gives you a listing in the search results for your business. It shows your address, phone number, and also things like images and store hours. You can create one here: https://www.google.com/business/. Add as many photos as possible and add your phone number and a description of your business.

Leverage local reviews

Local reviews have a big impact on your rankings. Getting online reviews on Google and Yelp do impact your SEO score. Try to get more reviews to boost your visibility.

List your Name, Address, and Phone Number

Put your address on your front page where possible with your page title, heading tags, your URL, page content, and/or your image ALT tags. Do keyword research and add your local town or city keyword to the page titles, headings, etc.

Build links locally

Build links with other websites in your industry and also in your local area. These will give you a boost in your local SEO. You can do this by getting interviewed by someone who is local and in a similar niche or part of your industry.

Optimize your website in general for SEO

Also, optimize your pages for SEO in general. A well-optimized site will perform better than a poorly optimized site. Check your whole site for broken links, an updated XML sitemap, optimized heading and ALT tags, and keyword optimization.

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