man and woman surfing

Show Customers Images of Their Goals

People want to feel at home, so using images that are in line with customers’ goals on your website as they relate to your interactions with them can help them feel like they’re in precisely the right place. Goals make people feel hopeful Goals remind people of achievements they want to accomplish, and remind them […]

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invite customers

Invite Customers to Interact with You

People like to be invited When you extend an intentional invitation for someone to engage in something, they know what you want them to do. They feel more at ease taking advantage of your offer, because they know that once they do, they’ll still be welcome. People reciprocate invitations Customers who accept invitations will have […]

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clear water on leaf

5 Steps to Clarifying the Value that You Deliver

The value that you provide upfront is a great way to create a relationship with your customers. Here are 5 ways to identify and deliver that value. Stick to a single purpose Decide on and stick to a single clear purpose for your website. Don’t try to be everything to everyone. Making every element on […]

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